We can create opportunities and reap success through marketing

New to successful businesses through marketing and sales.An effective plan is needed to reach customers.By effective I mean a plan that is adequate to produce the kind of new customers that are appropriate for the business growth plans. Moreover, the cost of finding new customers should also be reasonable.

Marketing is responsible for creating good opportunities. At the same time, it is Sales' responsibility to turn those opportunities into customers. ‘Prospect’ is the most likely customer to purchase our goods or services within a specified period of time.

Discover the possibilities

In this column I will focus on the marketing side of finding prospects.

Without a break-through product or service, such businesses are unable to deliver the message that motivates their target market. Unfortunately most entrepreneurs do not understand the difficulty of finding prospects through marketing. Therefore, marketing is the responsibility of the sales people in most businesses. This is called prospecting.

While sales people spend a lot of time on prospects and prospecting, they only get a little help from the company. The sales department is considered incompetent when it does not meet the required prospects.

I believe this is the wrong way to run a business.The company should take over the responsibility directly from the sales department without delegating important responsibilities such as marketing. The sales department should focus mainly on harnessing the prospects found by the company through marketing. Entrepreneurs in companies that have taken on the responsibility of marketing themselves have realized that creating prospects through marketing is not easy.

How to make marketing easier?

Finding a breakthrough product or service will not be easy for companies. So such companies need to find other ways to make it a little easier to create prospects through marketing.

As a first step, entrepreneurs need to understand that marketing has three basic components.

    1. Marketing Offer: Basic offers by the company to customers

    2. Target Market: The target segment of the company through marketing offerings

    3. Communication: Most of the entrepreneurs do not understand how the marketing offer made by the company in the targeted market is the communication and how the marketing offer is more important than the communication.

The only difference between these two marketing campaigns is that the first one has a motivating marketing offer and the fifth only has an average marketing offer.

Both campaigns have targeted the right market and adopted the best communication method. So, if you do not have an inspiring marketing offer you can not achieve the best result even if you have the right target market and the best communication method.

What is the difference between an inspiration and an average marketing offer?

To understand this concept in detail, take the example of a small digital marketing company. The company has taken over the marketing of small and medium businesses in Kerala through its Facebook marketing service.

The company, which offers the best service at a reasonable price, charges Rs 3,000 for creating an Facebook ad and Rs 500 per day for running an Facebook advertising campaign.

A company has to pay Rs 4,500 to run a three-day advertising campaign. (Including Rs.3000 for advertising and Rs.500 for three days at Rs.500).

In addition, you will have to pay a Facebook charge for the ad. In Kerala it ranges from Rs.1000 to Rs.10,000. The company's initial ad on Facebook included the services, pricing and success stories they offer. It received only an average response. Because their marketing offer was not inspiring.It cost the company about Rs 210 each to create the lead. But the chances of that Leeds becoming a customer were only 20 percent.

The company later changed their offer to: Advertising and the first three days of the campaign were free. Customer companies only need to pay the charges levied by Facebook. If you want to continue advertising after the first ad, you just have to pay for it.

This means that consumer companies only need to pay for digital marketing services if they see results for their first ad. The digital marketing company received amazing responses after placing this inspiring ad.

The company was able to produce lead at a cost of less than Rs 30 and the lead conversion rate reached 80 per cent.As a result, the company gained a number of new customers and paid for and continued services.

This is because entrepreneurs do not pay enough attention to creating an inspiring marketing offer.Entrepreneurs spend time on the communication side of marketing instead of spending time creating an inspiring marketing offer.

The example above shows that entrepreneurs can lead their business to greater success if they focus on an inspiring marketing offer.Prospects There are a few lucky businesses that are easy to find. They have achieved this enviable feat by inventing any product or service that can be described as breakthrough and waiting for customers to buy it.

Examples include Apple, Google, Amazon, and Nike.

Unfortunately, many businesses do not get this benefit, so creating good opportunities is not easy for them.

What is Digital Marketing?

Digital marketing is very different from traditional marketing methods. One of the advantages of digital marketing is that it allows you to understand in real time which marketing method an organization should or should not adopt.

Digital marketing experts are constantly monitoring what practices, or what topics people are interested in.

The closest medium to digital marketing is the Internet. Other useful media include mobile messaging, wireless text messaging, mobile apps, podcasts, billboards, digital televisions, and radio channels.

Internet Marketing

Internet marketing is like mining gold from the earth. While 97 per cent of people complain of tapping for gold in the mud, only 3 per cent get gold ores in very small quantities. They are purposeful and skillful. The same is true of internet marketing. This is a marketing strategy that can reach most people at a very low cost. Today, more and more people are turning to internet marketing than traditional marketing strategies such as television, radio, billboards, newspapers and magazines. Since the spread of the Internet in its infancy, the potential for employment and industry in this sector is high.

As the world moves from the digital age to the internet age and the age of cloud computing, radical changes are taking place in the human world.

Therefore, change in marketing methods is also essential. This is where online marketing comes in