digital marketing technologies.

 Keep an eye on digital marketing technologies Changing the face of the real estate business in the 4.0 era

Thailand currently has 57 million internet users, accounting for 82% of the total population of 69 million. We are fully entering a digital society. And that causes marketers in this era to turn over the textbook to find new strategies. By adopting digital marketing technology To catch the attention of buyers in this era This situation happened to many business groups, including "real estate business" as well.

Let's explore what digital marketing technologies to watch this year.

 Big Data

Each day, humans generate enormous amounts of digital information. For real estate business It is a valuable asset that can be used to understand customer needs. And market trends To improve the marketing strategy And generate profit for the business

In 2018, Big Data will revolutionize real estate. By revealing real information that is transparent Both in terms of market overview and demographic data of customers help businesses set their goals clearly. And make better marketing strategy decisions, for example, sales reps who use information on their customers' social media behavior Come plan to deliver the right content at the right time, precisely.2.VR and AR.One of the difficult problems for real estate business people Is that most consumers want to see the project Or the actual location before making a purchase If it was in the past, you would have to pick up the phone to make an appointment to visit the project. There is a cost and time cost for both the buyer and the seller. Before closing a sales deal once Fortunately, nowadays we have VR and AR technologies that allow customers to "visualize" the project / sample room. Without the need to travel to the actual location Create a good customer experience And stimulate decisions Overseas real estate business has adopted this technology. But in Thailand is still under development So this year Real estate businesses that can bring this technology to service first Will gain an advantage over competitors

Marketing Automation

Marketing Automation is one of the biggest Digital Marketing Thechnology to watch this year. In the past, we may have seen it being used in most E-Commerce businesses, but actually Marketing Automation can be applied to every business. Including real estate business as well

What is Marketing Automation? It is software that can automatically market for you. Just enter the command. And let the system work instead From looking for new customers Send e-mail presenting products And tells you who's likely to become your business customers And manage relationships with them Until leading to sales This saves time, cost and labor in handling all these difficult tasks.

Hyperlocal Content

The growing ability of Search and Social Platform to target audiences based on location, Hyperlocal Content will be another digital marketing tool that will not be overlooked in 2018.

Think about sending content like Recommend famous restaurants in that area Or shopping center closest to where your real estate project is located To the target audience in that area Such methods often produce highly effective results. Because it is a specific communication to the target audience directly

Mobile Device

They grew up with IT technology and the internet. According to statistics, Gen Y is the group of people who use the Internet the most. And most of it is via mobile phone, so the real estate business that will be successful in marketing to this group. Is the business that gives them access to information Via mobile phone as convenient and useful as possible.

In conclusion, 2018 will be another challenging year for the survival of the real estate industry. Due to the transformation to a fully digital society, "technology" will play an important role in both the "buyer" and "seller" segments. Will be the winner in this competition field.

Digital Basics

As a reader, you may have heard of the changing nature of digital internet today. In the political sphere, there is a gap between governments and private companies called e-government. An easy-to-manage online network between social networks and non-governmental organizations (NGOs). For example, a system of government statements or public financial statements is made available to the public on the Internet through the relevant departmental websites, making it easier for the public to participate. In other words, tax services; Reporting activities; It's all about doing business online. Cheap It is a system that saves more time. This new system is also being used in many developing countries. Big countries such as the United States, This has been the case in Germany and Britain for the past 50 years. How the government is leading the people and the Power to People transformation system is called the Information Revolution. For example, the monthly income of British Prime Minister David Cameron can be made public, and it can be easily done online for anyone going to Singapore if they need a visa. Thanks to the digital network, education, Health Financial services; It is also a very supportive system for small service providers and retailers.

According to a World Bank study, between 1980 and 2002, 120 middle-income countries surveyed the Internet from a financial point of view, raising the per capita income of Internet users by 1.38 per cent by simply increasing Internet Broadband by 10 per cent. This is a change that has taken place over the last ten years. From 2003 to 2014, Internet technology was changing more and more. With Wi-Fi and fiber optics, you can quickly and effectively in the media and business sectors. As industry advances, so should business services. So the question is, what kind of business and services can be provided based on the Internet in Myanmar?

Largest Startups in History

There have been significant media reforms in Myanmar over the past four years. The most significant changes are the media accountability system and the latest's ordeal and Telenor's investment in Burma and how it will benefit the people of Burma. So there are issues that can be addressed by Internet startups. A startups company is a company that deals with unresolved human issues. It is a business that solves product and service problems in a cost-effective and cost-effective way for the general public. Today, the world's largest companies, Google and Amazon, launched their first stage, Startup, as a small business 20 years ago. To do this, you need to have a business model or business process. The most important thing is the business idea. Your business vision needs to be original and innovative ideas. Google has developed a service that makes it easy to get all your information together in one place. This is a very interesting business idea. There was no business in front of this company. Similarly, Amazon provides online marketing platform for all who want to buy or sell. The two companies were able to implement their simple and effective vision. So with good intentions, today Google's Total Assets are worth $ 110.92 billion, while Amazon is worth $ 40.159 billion.

Unlike Google and Amazon, there are many opportunities for startups in Myanmar today. There are many Internet-based startups ecosystems in Yangon. For example, businesses that can easily sell cars; Finding a day-to-day job online Order your favorite food through the online mobile app. Car rental services; Socrates courses on art are advertised online; What foreigners need to do traditional costume business