Learn for yourself Digital marketing is smart, for free

 Learn for yourself Digital marketing is smart, for free

The revolution that digital marketing has created worldwide is moving forward in a remarkable way. This is why more scientific research is being done on this area. There are many of us who want to learn digital marketing. But an important question is where to get the best courses. Here we are going to introduce you to the best way to learn the basics of digital marketing absolutely for free. It is doubly sweet to hear that companies like Google, Facebook and YouTube, the world's largest online giants, are leading the way.

Google Digital Unlocked

Google is the driving force behind the explosion of knowledge in the world today. Anyone who wants to know about any subject first comes to the knowledge center called Google. Google is currently working on a number of initiatives worldwide. The impact of this initiative on a person's daily life is immense. Google is now providing a better platform for teaching digital marketing. The Free Learning Platform, also known as Digital Unlocked, is primarily aimed at helping a self-employed person manage their business in a better way with the help of online tools. In-depth study of digital marketing is not available in this online course. But with Google Digital Unlock we can get everything a beginner needs to know in this area. In India

Google is conducting this course in collaboration with the Federation of Indian Chambers of Commerce and Industries and the Indian School of Business. The course teaches 26 subjects. We get the best classes with the help of online videos. There will be an online exam after each subject. We will receive badges when we succeed in that. At the end of the course, a total of 26 badges will appear on our profile. But if we want to unlock these badges, we have to pass another exam online at the end. If we qualify for that exam, we will get a completion certificate certified by Google.

Facebook Blueprint

About 200 million people worldwide use the new medium of Facebook. Business venture worth lakhs

Facebook is also a platform that is actively used by all. That's why after a lot of study, Facebook started its own online learning course. The course, known as the Facebook Blueprint, teaches more than eighty topics. The course module mainly focuses on how one can grow his business using the potential of Facebook. Blueprint tells us about the possibilities of Instagram and Messenger in addition to Facebook. Through Facebook Blueprint, one can learn for free the essentials that a beginner needs to know in online marketing and be certified in all those subjects. There are some other courses available in Blueprint for Advanced Learning on Facebook. But they can be studied only by paying a fixed fee.

YouTube Creator Academy

Videos are one of the biggest generators of digital marketing. Today, YouTube is the number one video sharing company on social media. As of 2016, YouTube alone has officially generated over $ 2 billion in revenue for creators who are officially monetized on YouTube! Video making is one of the most important areas of YouTube right now. YouTube Creator Academy is a free learning platform designed for this.

The course covers a wide range of topics, including how to make a great video, how to increase the YouTube channel's subscribers, and how to grow your business through video marketing.

All the courses we have discussed so far teach the basics of digital marketing. Diploma in Digital Marketing course for in-depth study. In Kerala, training is being imparted in the field under the auspices of the Colerton Knowledge Center, which operates under the auspices of the State Government. At the local level, Digital Vidya has developed an excellent digital marketing course. With international platforms like Course Era and EDX we get more options in this area. We need strong study to become a master in digital marketing. Most importantly, we need to associate with sources that support it.

Digital marketing strategies for IT professionals

The days have come when liberal computer professionals could rely on the power of classified to get more customers. In turn, many may imagine that it is easy to sell computer products in such digital times, but this is far from the truth! This is because the market is very competitive.

For this reason, the computer professional should invest in digital marketing. Fortunately, thanks to the development of various processes associated with digital marketing today, with a little knowledge and money, it is possible to build a solid customer base. Have you considered getting more customers for your business through your website?

In this article we will bring important tips for computer professionals who want to implement marketing strategies regardless of their area of ​​expertise, whether it is computer maintenance, technical support, hardware and software, and sales of many other areas of IT.

What tools to use?

As an IT professional, this can happen as long as you don’t know many of the tools we’ll cite below, but we should emphasize their importance in the context of digital marketing.

WordPress

WordPress is a tool for editing and creating websites. Later, we will explain a little more, but A visual identification will be very important in your marketing strategy. Even if you are not a web designer, the tool is easy to understand.

To understand the importance of this tool, it is the most used content management platform in the world. Also, one of its most important features is offering tools to optimize content for SEO.

If you're still going to build a website, be sure to create a page listing your services or products. The question of whether to put value or not comes from everyone. Another important part of the site is the form of contact. The most suitable forms of contact are email, with the option of direct messaging on the site page, and the availability of WhatsApp.

Google ads

This tool was formerly known as Google AdWords and is responsible for making it easier for customers to access your site. On this Google platform, you can buy keywords.

When someone searches Google for those terms, your site will appear in the suggested ads. Google itself provides you with a guide to better understand your tools. You may also be certified on Google ads.

Facebook ads

Like the tool above, Facebook Ads is for creating ads. Its biggest benefit is in the most used social network in the world, which increases its visibility. Unlike what we talk about in Google advertising, you don't need to buy words here.

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