Learn for yourself Digital marketing is smart, for free.

 Learn for yourself Digital marketing is smart for free

The revolution that digital marketing has created worldwide is moving forward in a remarkable way. This is why more scientific research is being done on this area. There are many of us who want to learn digital marketing. But an important question is where to get the best courses. Here we are going to introduce you to the best way to learn the basics of digital marketing absolutely for free. It's doubly sweet to hear that companies like Google, Facebook and YouTube, the world's largest online giants, are leading the way.

Google Digital Unlocked

Google is the driving force behind the explosion of knowledge in the world today. Anyone who wants to know about any subject first comes to the knowledge center called Google. Google is currently working on a number of initiatives worldwide. The impact of this initiative on a person's daily life is immense. Google is now providing a better platform for teaching digital marketing. The Free Learning Platform, also known as Digital Unlocked, is primarily aimed at helping a self-employed person manage their business in a better way with the help of online tools. In-depth study of digital marketing is not available in this online course. But with Google Digital Unlock we can get everything a beginner needs to know in this area. In India

Google is conducting this course in collaboration with the Federation of Indian Chambers of Commerce and Industries and the Indian School of Business. The course teaches 26 subjects. We get the best classes with the help of online videos. There will be an online exam after each subject. We will receive badges when we succeed in that. At the end of the course, a total of 26 badges will appear on our profile. But if we want to unlock these badges, we have to pass another exam online at the end. If we qualify for that exam, we will get a completion certificate certified by Google.

Facebook Blueprint

About 200 million people worldwide use the new medium of Facebook. Business venture worth lakhs Facebook is also a platform that is actively used by all. That's why after a lot of study, Facebook started its own online learning course. The course, known as the Facebook Blueprint, teaches more than eighty topics. The course module mainly focuses on how one can grow his business using the potential of Facebook. Blueprint tells us about the possibilities of Instagram and Messenger in addition to Facebook. Through Facebook Blueprint, one can learn for free the essentials that a beginner needs to know in online marketing and be certified in all those subjects. There are some other courses available in Blueprint for Advanced Learning on Facebook. But they can be studied only by paying a fixed fee.

Use this link to learn the Facebook Blueprint Course for free.

YouTube Creator Academy

Videos are one of the biggest generators of digital marketing. Today, YouTube is the number one video sharing company on social media. As of 2016, YouTube alone has officially generated over $ 2 billion in revenue for creators who are officially monetized on YouTube! Video making is one of the most important areas of YouTube right now. YouTube Creator Academy is a free learning platform designed for this.

The course covers a wide range of topics, including how to make a great video, how to increase the YouTube channel's subscribers, and how to grow your business through video marketing.

All the courses we have discussed so far teach the basics of digital marketing. Diploma in Digital Marketing course for in-depth study. In Kerala, training is being imparted in the field under the auspices of the Colerton Knowledge Center, which operates under the auspices of the State Government. At the local level, Digital Vidya has developed an excellent digital marketing course. With international platforms like Course Era and EDX we get more options in this area. We need strong study to become a master in digital marketing. Most importantly, we need to associate with sources that support it.

(The author is AP Prajeesh Trainer and Chairman of Nirbhaya Institute of Human Development)

The benefits of digital marketing over traditional marketing!

Accurate targeting: 

Digital marketing allows advertisers to accurately target audiences, including age, gender, interests, topics, keywords, websites, city and zip code. This is very accurate compared to traditional media, where the above parameters are difficult to target based on the audience.

Live Optimization:

 Through digital marketing we can optimize (and modify) our advertising campaigns in real time, which means that if the strategy does not work, we can immediately switch to another strategy, while in the traditional marketing way, you can not make changes in it when our ad is released.

Measurable:

 Digital marketing is measurable, it is impossible to measure different parameters in traditional media, such as how many users our ads have reached, how many people have clicked on our ads, how many people have been converted from our ad, how much time people are spending on our website, how many pages are on the website, and how long it takes to convert.

Build engagement:

 Digital marketing brands help their customers interact with their customers through social media. Brands can stay in touch with customers in real time and engage with their brand interactions throughout their business journey.

Personal Communication: 

One of the great benefits of digital marketing is that you can personalize communication with each and every customer on digital, helping advertisers to effectively communicate with their audience, understand their needs, and convey important messages to individual users, further enhancing brand goals.

Low cost:

 Digital marketing is low cost, you only pay for clicks or you're not triggered by advertising. You can start with digital advertising on any budget, which allows advertisers to experiment with digital marketing campaigns and further define their marketing strategy. You can reach a wider audience compared to traditional media with a minimum budget that can help you reduce your overall marketing costs.

High ROI:

 Digital marketing has a higher ROI compared to traditional media because targeting is accurate, which helps reduce the display of ads to irrelevant users who help you achieve your business goal. Digitally you can track users who click on your ad and convert them under different brands

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