Job opportunities in the field of digital marketing

 Job opportunities in the field of digital marketing

First of all, what is digital marketing?

Simply put, digital marketing is the promotion of brands and products through the internet using any electronic medium.

At first, digital marketing was not very popular. But now things have changed. According to the Times of India, digital marketing will create 1.5 lakh jobs in 2017.

Now all brands are forced to switch to digital marketing. Digital marketing is a $ 68 billion market. While other industries are going at a growth rate of 5-6%, digital marketing is claiming 40% industry boom.

What are the job opportunities in digital marketing?

Different areas

     *Digital Marketing Manager

     *Search Engine Optimization (SEO)

     *Social Media Marketing (SMM / SMO)

     *Content Marketing Manager

     *Copywriter

     *Search Engine Marketer (SEM)

1) Digital Marketing Manager

Digital marketing managers should have 5 to 5 years of experience, and if you have certifications that prove your expertise, you can easily get the job done. The demand for digital marketing job opportunities for professionals is very high. The responsibility of digital marketing managers is to lead the digital marketing team and inform the vice president of company marketing. They are responsible for integrating the various components of digital marketing and making it more efficient.

The digital marketing salary package of digital marketing professionals varies depending on the wealth of experience. A digital marketing fresher can earn around Rs 15000-25000 per month.

2) Search Engine Optimization (SEO)

Many of us are familiar with the term search engine optimization (SEO). SEO is the job of managing the things that affect the ranking of a website or webpage in a search result provided by a search engine (Google). According to recent trends, profits from organic SEO technology and PPC are expected to increase by 27%. According to these trends, job opportunities in the SEO sector are huge Search Engine Optimizer (SEO Executive).

Instead of spending money on Google AdWords campaigns, with good search engine optimization, you can get free traffic from Google. These are just some of the goal setting shareware that you can use with your SEO executive. The tasks of an SEO or executive or SEO expert include keyword research, indexing pages, user experience optimization, webmaster tools, duplicate content management, and many other areas.

Required Skills: An SEO expert should be an expert in using different types of SEO tools in the market. For example, Moz.com is one of the best known SEO tools for digital marketers. Skills are essential for an SEO expert to improve a company's performance in search engines with available tools. SEO Experts Report to Digital Marketing Managers. However, most SEO Experts do not control a team, but rather do things alone

2)Organic and Inorganic SEO

Organic SEO is the process of bringing a website or related product to the forefront of search engines with the help of free tools, content management, website meta tags, backlinks and social media.

Inorganic Seiko is the use of display ads, Google Adwords, paid news releases, paid social media, paid video promotion and paid content promotion to bring a company's product or blog to the forefront of search results.

It is better for a company to utilize in organic SEO to get results easily.

3) Social media marketing

It is the job of a social media marketing business to gain website traffic or attention through social media sites. The goal is to create content that motivates readers to share across their social networks.

According to Octane Research 2016, social media updates are the most likely to gain customer engagement (46%). In addition, in 2016, 66% of the marketing list was for social media marketing activities.

If you want to establish your career in the social media market, you can expect a good annual salary.

Content marketing is the process of creating and distributing relevant and relevant content to a clearly defined group of audiences in order to make a profit for the brand or business. Demandmetric says that content marketing is 62% cheaper than traditional marketing and generates 3 times the lead. This underscores the importance of content marketing.

4)Content Marketing Manager

As a Content Marketing Manager, you are responsible for the brand's content marketing campaign. There are many things you need to control as well. Includes blog and drip marketing campaigns, landing page copywriting, ebook publications, guest blogging, video marketing, e - mail marketing, and PR management.

If you are working as a Content Marketing Manager you should report to the Digital Marketing Manager or Head of Marketing.

One of the advantages of being a content marketing manager is that you can work from home without any problems. Freelancing is one of the facilities for working in digital marketing in India. It could be working from their home or working a part time job. Content marketing managers need at least 3 to 5 years of experience.

Educational Qualification: While there is no clear requirement for qualification, digital marketing certifications and MBAs help you to showcase your content marketing skills. However, certifications are not required if you have the required skills.

5) Copywriter

The job responsibilities of a copywriter are broad. If you want to be a copywriter, you have to be willing to work with many people on the digital marketing team.

The job of a copywriter is to write on advertising promotional materials. Copywriters are responsible for the writing of brochures, billboards, websites, emails, advertisements and catalogs. This copy is called a "copy". That is why a copywriter is known as a "salesman in print."

Required Skills: A copywriter must be fluent in English. He / she should know how to write articles creating Sales Funnel.

6) Search Engine Marketer / Specialist

If the size of the company is small, the job of the search engine marketer is done by the digital marketing manager himself. In some cases, this will outsource to an outside digital marketing agency, which will charge a fee for the work they do. However, when it comes to large companies, they have a search engine marketing specialist (SEM specialist) for search engine marketers.

Search engine marketer reporting managers will be with digital marketing managers. A search engine market is responsible for targeting market budgets, analytics, keyword research, bid management, split test advertising campaigns, ad copywriting, and the number of clicks

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