IMPORTANCE OF ONLINE BUSINESS.

 And how important it is for online business

Digital marketing is a form of marketing by promoting products or services through digital media. And able to engage with consumers To increase sales by using various strategies Via digital media Which is becoming widely popular today Because consumers can easily access these media. And can be accessed anywhere, anytime. \ N \ n In addition, digital marketing is another option to create awareness for new brands. Making broad awareness is not difficult anymore. It is also able to reach a large number of targeted audiences directly. So new brands have a chance to be known. And growing rapidly, various channels of digital marketing

Social Media Marketing

Social media will help drive your website to be known and move up to rank better on Google's website, the advantages of social marketing. Or social media is able to reach consumers according to the target group quickly and help in promoting To achieve word of mouth among many Easily The channels that can be used for social media marketing include:

   * Facebook

    *Twitter

    *Instagram

    *Snapchat

     *Pinterest

    *Google+

    *LinkedIn

Content Marketing

Content has become the most essential component of online media production in today's technological age. From the saying that, "Content is King" indicates the value of creating quality content. This will help promote the website to be more quality as well. By means of creating and distributing "valuable" content to the target audience. With the aim of targeting groups to come back to generate income for us Channels that contribute to content marketing include:

    *Blog posts

    *E-books and feedback articles

     *Infographics

     *Online brochures and lookbooks

     *Search Engine Optimization

Using content for marketing can help optimize search engines through SEO and get your website ranked on the search pages, thereby increasing the traffic. The channels that will benefit from SEO search include:

     *Website 

      *Blogs

      *Infographics

Search Engine Marketing

It is a form of online marketing on Search Result Page such as Google, Yahoo !, Bing, Baidu, etc. by doing promotions with target customers who are Search Engine users to get to know the website. Your product or service And it will bring more website users and increase your chances of selling products and services, which uses PPC (Pay Per Click) to advertise on search result page. With the cost of clicking the ad text Even if the ad shows But if no clicks happen Will not waste money in advertising in any way Some of the popular PPC advertising systems around the world are:

    * Facebook Paid Ads

     *Promote via Twitter

     *LinkedIn messages

Affiliate Marketing

It is a new type of internet marketing By relying on advertising agents, salesman, dealers, people cheer products, including product reviewers By receiving compensation in the form of commissions from the owner of that product or service, which at present, anyone can become an assistant to sell products because doing affiliate is very easy, just help promote products on their website or social media. You like

      *Share via Facebook, Instagram

       *Share video ads via Youtube.

Email Marketing

In the present era, companies have marketed via email to inform news, promotions or special discounts to members or customers of the company. As well as bringing the user email to the company's website. The type of email sent may be presented in the form.

     * email Information

     *email to track visitors and download news on the website

     *email to welcome new customers

      *Holiday promotion for members

Online PR

Online PR Is a two-way communication The news can be presented including text, images, audio, video, graphics via blogs and websites. Similar to traditional public relations But do it online Connecting networks around the world to reach target groups quickly. Exchange experiences Without borders, in all situations, at any time, in any place at the same time, including

   * Online reviews about your business

    *Comments on personal websites or blogs

 Why does your business need to be marketed digitally?

Digital marketing not only helps your business to promote products and services. But also helps to provide 24-hour online customer service so customers feel taken care of and cared for. By using social media interactions, brands can directly gain positive and negative feedback from customers. As such, digital marketing is beneficial for brands and businesses. Where ordinary consumers can post their opinions through social networks. Blogs and websites about the experience of using various products and services. To be satisfied with that brand This is different from traditional marketing. Or it's completely offline. \ N \ n If you advertise on a newspaper, how do you know how many readers it has? Who are the people reading? And are people from any region On the other hand, digital marketing can help measure and analyze that segment of information. Still unsure of how digital marketing will help you promote your product or service? Feel free to contact us for more details and we can help you create the right strategy for your business.

And how important it is for online business

Digital marketing is a form of marketing by promoting products or services through digital media. And able to engage with consumers To increase sales by using various strategies Via digital media Which is becoming widely popular today Because consumers can easily access these media. And can be accessed anywhere, anytime. \ N \ n In addition, digital marketing is another option to create awareness for new brands. Making broad awareness is not difficult anymore. It is also able to reach a large number of targeted audiences directly. So new brands have a chance to be known. And growing rapidly, various channels of digital marketing

We can see that the business today If not a business selling online at all It will be a business that has its own Facebook page or website. Even the rice and curry shops sometimes have an online presence. That is because digital marketing is 'Popular consumer communications' means if our customers want to find information or find a shop. Most customers expect and want if they can find this information online.

The simple conclusion is Digital marketing is a way for companies to compete with others.Of course, digital marketing includes a wide variety of online marketing channels. Each channel has different customer groups. Each customer group Each channel will behave differently. That means digital marketing can meet the needs of many different types of businesses, depending on whether we can choose a marketing channel to suit our marketing budget and customer groups.

Digital Marketing Communication

Digital marketing communication Is a form of communication between companies Or brand owners with consumers through various digital media Examples of digital marketing communication tools are: Buying online advertising, SEO, emailing and communicating with customers via Social Media.

If you understand the term Marketing Communication, which is the use of various marketing tools to contact customers You can see that 'Digital marketing communications' are new types of marketing communications that use digital tools.

Reputed to be digital tools Various technology tools We have to understand that these tools can change Or simply disappear from the market Because new technology can always intervene Especially in an industry where consumers are ready to easily test something new.

Besides that Digital marketers must also consider both communication channels and means of communication. Whether it's display advertising, video advertising, or advertising through forms such as Google and Facebook, have I elaborated in the next section of the article?

This section is a compilation of all the countries and digital marketing channels. Marketing channels that must be diverse In addition, each channel I provide detailed information. Quite long If anyone is interested, read them all. Or you can skip reading just the topic that you are interested in. I arranged the pages to be easy to open through.

Types of digital marketing - the different types of digital marketing channels

This section is a compilation of all the countries and digital marketing channels. Marketing channels that must be diverse In addition, each channel I provide detailed information. Quite long If anyone is interested, read them all. Or you can skip reading just the topic that you are interested in. I arranged the pages to be easy to open through.

Content Marketing

Content Marketing means creating content in order to build your brand. Looking for people to visit the website or looking for customers by the channels and forms of content marketing include

Blogs - Most often come in the form of a blog post or facebook page to educate your customers and show them that you are an expert. Ultimately, the goal of writing is to get customers.

Infographics Infographics - Sometimes customers like to look instead of reading, making content provide visual information like infographics. l Can reach a wider range of customers If we try to look on Social Media, most of the content That will be shared is this kind of content

Video - is a style of content making, much like an article. But will be a video format instead Video is a new kind of content creation that social networks are starting to push more and more. Suitable for creating an identity Build credibility in the eyes of customers

E-books and downloads - The website may distribute information in the form of e-books or different types of files for download. It is often the first to file with customer information such as email address, name, so that companies can contact this group through other means.

Search Engine Optimization (SEO)

It is a way to optimize your website to rank better in seach engines (most of which is on Google). Ranking in Google means that we will have more traffic. The bottom line is that getting people to your website through SEO is completely free, SEO is ideal for businesses that have a website or blog and are willing to make long-term investments to generate content.

Digital marketing with SEO should look at these sections.

On Page SEO - It is the SEO that we can control the most. Refers to creating content Or arrange the website Such as naming a page Organize the main topic, subheading and link the pages of our website to each other.

Off Page SEO - Refers to an activity that should be done in addition to customizing your own website. Google will also look at the number of links other websites link to our articles. That our website 'How good and talkative is' the more people that are linked, The more our website has a good position. A good Off Page SEO is to access other websites in the industry to promote our website.

 Technical SEO - It is quite difficult to do SEO. Because it requires a lot of unique skills Designing the website structure, managing the code behind the house, or even adjusting the size of the images and videos on the website. The main goal is to make our website faster and make it easier for Google to read our site.

Social Media Marketing

Refers to communicating with customers through various platforms called Social Media, where the most popular channels are Facebook, Twitter, Instagram and Line.

I think everyone should already know Social Media. Businesses may write articles on blogs and on websites. And then use various social media platforms to spread this information.However, in this era of social media such as Facebook, Instagram, it began to prevent people from leaving their own website. By posting articles or text to your page or shop, it is becoming less and less visible. Causing businesses to switch to buying ads instead of advertising (can't do free, hello Have to pay)

Sponsored Content (Influencer)

Refers to going to sponsor a company or someone with known people. In order to allow those identities to help promote products for us In the old days that it would be hiring a star and hiring a singer But nowadays, celebrities have a lot in the internet. Making the option of finding more people to promote The key is lower costs.

This is often seen in the beauty industry. Whether it be for someone to help sell cream Let people review a service or product Or even helping to promote the shop At the same time sponsors like this can help promote brands indirectly. Instead of direct sales or advertising, it can be switched to educating consumers.

Online PR

Online public relations marketing Refers to the introduction of knowledge, news or articles about our business to be deposited on other websites. Is that it is a normal public relations that we can see everywhere But do it with online media If it is public relations via social media, it will not last long But if it is public relations on the website This information will always be something that customers can access.

Public relations can come in many forms. Will be talking to the reporter directly Contacting an online reviewer Posting our news articles on relevant websites

However, the behavior of consumers and readers online will be different. In the past, a company might be able to do public relations at once. Answering customer questions once And ready to close the work But in this period after the publicity is finished Consumers and listeners will have questions and can post to ask anywhere. In that case, we must have enough resources to help us talk to customers.

Email Marketing

It's surprising that all consumers already have email. But most companies don't use email as a communication tool. E-mail is a medium used to advertise products. Provide various discount promotions Or even used to present various news related to the organization Called it hardly any different from a phone number But we can send a lot more emails and is cheaper than having employees call customers, send SMS, or even send broadcast lines.

We can see that only the big companies are using email really effectively. Most of the e-mails that we see are Email welcoming new customers Email for various news. E-mail after the customer has loaded from the website Email advertising and customer discounts And presenting information on product recommendations

Affiliate Marketing

Affiliate Marketing is marketing through getting people to recommend. Most of the time, the company will give you a commission. Individuals or organizations that help promote the product may be through personal websites or social media pages.

The organization that will do Affiliate Marketing must have a good backyard system. In order to be able to clearly verify the information of referrals. Therefore, we can see that only large online businesses can use affiliate marketing systems well.

Digital Marketing Trends

Finally, let's try it out as digital marketing. That every online marketer must turn and watch Otherwise, definitely follow the competitors.

# 1 Advertising costs keep going up.

In the end, advertising costs will continue to increase. Which is something that has been seen for many years But even more clearly in 2-3 years, when more people are advertising on Facebook Google. Auction to compete for advertising space. Compete for the concentration of customers, the more competition is

It means that old online advertising platforms like Facebook and Google may no longer be suitable for small businesses that can't make a difference.

But that doesn't mean small businesses won't survive. Small businesses must turn to other marketing channels. Or find better ways to create better customer calls

# 2 Video and Live

From the past, we were able to make simple advertisements, posting letters, and reach customers. But today the old ads are both expensive. And doesn't attract customers anymore Today, video advertising allows sellers to show their sincerity. Reliability to customers has never been seen before.

More than that, it is live where sellers can communicate with customers immediately. It can also be a fun and educational channel for the audience. We can see that Live is a digital marketing trend for Asia where the US side is not very popular, see 'Live players' in China that can close hundreds of millions of baht a day. There is Makes famous marketers ever embarrassed.

# 3 switch from the direct sales era to the content generation era

Indeed, we can see over the years that customers have become skeptical of sales-only marketing. It means that the perspective of digital marketing has shifted to educating. Entertain customers too According to a long-standing saying that Content is King.

But nowadays, there are many different ways to create content, digital marketers need to be able to design content to suit the core customer groups. Today both Google and consumers are getting smarter. Making secretly secretly selling through content difficult

# 4 new platforms are small business opportunities

In the past, we can see that big companies rarely play in online platforms. Because it is considered a small market and is not worth doing But nowadays, big corporations both inside and outside the country are spending their money on digital marketing. Especially on large platforms like Google and Facebook.

In this case, it is difficult for small businesses to compete with larger enterprises. Small businesses are at a disadvantage both in their marketing budgets. Content creation budget

But it doesn't mean that there is no way out. All small businesses have to do is find new platforms. To create a market that big competitors do not dare to play. Like in the past, Facebook is still a small market, big company market. Nowadays, we have to find a new form in order to build a customer base before anyone else. For example, TikTok.

# 5 customer experience and omni-channel

Despite how much the marketing tools have evolved. Ultimately, the customer experience determines whether customers buy or not. In the past, customers may not have many options. Digital marketing is not necessarily a very good customer experience. Nowadays, customer needs have changed.

Omni-Channel means that a company has multiple marketing channels. Customer contact And all channels are truly connected Today's customers both say they come on Line, call in, and some even communicate via Instagram, and what customers expect is that the company needs to know the information of every customer channel. The more we serve this, how well Customers will buy more, buy more often.

In this part, they have to rely on new technology only. That will make the customer data of each platform easily linked. But while waiting, it is necessary to train staff to be able to use the tools excellently. For example, an employee responding to Line must be able to read Facebook messages, but must communicate with the operator.

The heart of digital marketing is continuous learning.

People who follow digital marketing news Online marketing for a while. You can see us that digital marketing is changing very quickly. The core of a digital marketer is the ability to keep up with trends and new tools. In the language of business people it is called 'adaptation'.

This era is not the age of business that can be idle, new customers, new consumers. Always ready to be open to new technology and new opportunities from business. If our business does not follow what our customers want Other businesses are ready to intervene.