Digital marketing and data analysis.

 Labelium Group, an international consulting company for digital marketing and data analysis

Labelium is a digital marketing advertising consulting company with a team of more than 500 professionals distributed all over the world, working with large and medium-sized domestic and international companies to promote the development of its online business. Our team of professionals is committed to ensuring the continuous growth of our customers and formulating a strategy for them to be brave and innovative based on data analysis.

At present, in order to meet the different needs of customers, we provide a variety of services, including: media (SEM (search engine marketing), PPC (pay-per-click advertising), SEO (search engine optimization), media automation, display advertising , Social media advertising, programmatic and video advertising), data marketing (data analysis and performance measurement applied to digital marketing) and e-retail management (Amazon advertising, Google Shopping, affiliate marketing...).

Labelium Group, a multinational group

Labelium is a group of companies composed of leading independent private international companies in the world.

Since our establishment in Paris in 2001, we have successively opened offices in Madrid, New York, London, Miami, Montreal and other cities. Until today, with the establishment of the Shanghai office, the development of the group has never stopped:

Labelium

As a digital marketing agency with 18 years of experience, in the past few years, Labelium has been committed to establishing alliances with top companies in the industry. We are results-oriented, not only focusing on innovation and transparency, initiative and responsiveness, but also actively building trust relationships and making them true partners. Our main goal is to promote the continuous growth of our customers by providing customers with a data-based digital marketing strategy.


Feed Manager

In 2014, in order to support our customers in defining their integration strategies, optimizing the distribution of their product catalogs and highlighting each market, FeedManager joined the Labelium Group. It specializes in feed management, that is, to increase online product sales by optimizing product catalogs and digital market offers. The company created its own comparator or CSS (comparative shopping service), "Feed Price", which not only provides more competitive cost-per-click in Google Shopping, but also provides brands and manufacturers in the comparator A higher amount of presentation. In addition, its professional team implements promotion marketing strategies every day to obtain more high-quality traffic and achieve rapid return on investment.

Logo M13H

M13H

The data consulting company M13H was established in 2014 and joined the group in 2018 to provide services related to marketing technology and data science. All of these are combined with knowledge in the field of online marketing and data analysis. Located in the center of the "City of Light" (Paris), the organization is guided by collected data, combining expertise and experience, and serving customers as the ultimate goal.

Ikom

Founded in 2011, Ikom is a professional team with experience in digital marketing for several brands. Whether it is operating or formulating strategic policies, it is aimed at improving advertising performance. In 2018, because of the same values ​​and a unified vision for the future development of online marketing, the Labelium Group decided to acquire this company in Lyon.

Ebronext

As an organization specializing in e-retail management, Ebronext was founded in 2017 by former Amazon employees and media performance professionals to help multinational companies in Amazon, free market (MercadoLibre) and Alibaba (Alibaba) and other platforms Define, develop, evaluate and execute its strategic plan.

The market is a very powerful tool that can expand the scope of e-commerce business and diversify its online sales channels. At Ebronext, the strategic plan designed by the consultant allows any e-retailer to optimize its omnichannel business in the long term.

Tigrz

This business unit was born in Paris and aims to help major brands place social media advertisements and establish connections with their target users. Tigrz's professionals develop innovative content through insight into the needs of different customer models in each industry: with the main purpose of generating performance, creating a relevant social experience. They have advanced expertise in data, technology, media and content creation. Because of this, they can connect digital social media with traditional media.

In the list of members of the Labelium Group, these companies are just a few examples. We have not only set up offices in Europe, North America, South America, and Oceania. Not long ago, we also successfully entered the Asian market and opened a new office in Shanghai.

Our perspective

Our values ​​are the key to our success. This not only allows us to establish cooperation with the world's top professionals and companies, but also provides us with a code of conduct and a basis for decision-making in an efficient and humane working environment:

 Transparent

We have no secrets to our customers, we are completely transparent to them, and we want to maintain this transparency. We guarantee the highest efficiency in any platform and technology field, without redundant commercial agreements. We are an intermediary between media and technology: what we promise is the customer's business.

Integrity

At Labelium, we are professionals and we seek to build lasting and trustworthy relationships. Each of our professionals adheres to the belief in honesty and mutual respect, which is an indispensable condition for maintaining a win-win partnership, whether it is with customers or work partners.

Ethics

Ethics is the foundation of the workplace and personal life, as well as our core values ​​in expanding our entire international business. Whether in human resource management or project management, we follow this code of conduct.


We establish partnerships with our customers.Our extensive experience in this field allows us to establish lasting relationships with our customers and transform them into true partners. Companies such as Louis Vuitton Group, Sephora, MasMovil Group, Kia, Maisons du Monde, Inditex, Bank of Bankia, Loewe or Endesa trust our work and capabilities. Over the years, we have promoted their business in the digital field.

We are committed to a win-win way of working, not a simple customer-supplier relationship. We strive for a common goal, and the success of our customers is also our success.

In Labelium’s blog, we not only focus on the present, but also look forward to the future of digital marketing

We hope that our blog can become a window to observe and analyze the most innovative strategies in online marketing. Therefore, we will cover some topics that mark the trend of digital development. These include:

Predictive analytics and artificial intelligence (IA): 

We will discuss the role of machine learning and artificial intelligence technologies in digital marketing.

Digital transformation:

 We will see some examples of how marketing can lead a company's digital transformation, and some of the challenges that come with it. For example, many times, websites are the starting point for all types of digital transformation.

Online video and audio:

 In Spain and the world, consumption patterns are constantly changing, which limits the application of traditional media.

Social network platform: 

Whether it is on LinkedIn, Facebook, Instagram or Pinterest, in the social world, there are many possibilities to promote a business, interact with our brand and make them a channel that can generate performance.

Search Network Marketing:

 We focus on search engine optimization (SEO), search engine marketing (SEM), mobile search optimization (SMO) or application store optimization (ASO). These are the basic disciplines for improving the ranking of any website or application, increasing its visibility and traffic.

Marketing technology and data science:

 We will see basic knowledge in this field, such as different types of data or how to collect high-quality information, to more advanced topics such as the construction of data lakes, machine learning and the application and implementation of big data.

Retail industry: 

With the development of new technologies, users' buying habits have changed. Therefore, it is very important to choose the right promotion channel to ensure that the shopping experience of all channels is the best.

Due to the diversity and internationalization of our team, in Labelium Group, we cover all disciplines of digital marketing and data analysis to help our clients develop their business and achieve their goals. We have a wealth of experience and solid values   that enable us to establish true partnerships with our customers.


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