Digital marketing - what is it and how to make money from it?

 Digital marketing - what is it and how to make money from it?

The ways in which people interact with each other have changed dramatically in recent years, since the online media has become a part of our daily lives. These new features necessitated a change in business strategies and needs.

What is digital marketing?

The emergence and development of the Internet has forced businesses to evolve, digitize and adapt to new conditions. This influence has affected marketing and advertising in every way, as standard channels for advertising, strategies and promotions are no longer sufficient to popularize a particular type of business brand.

But what exactly is digital marketing?

This is a specific set of requests, which uses digital (digital) channels for advertising or otherwise - the Internet. It is possible to reach the widest possible audience online as different methods and channels of advertising are used for this purpose.

WEB 2.0 is at the forefront of the industry, and with it the concept of shaking machines, bots, ingenious intellect, process automation, virtual reality and much more. The Internet continues to develop a clear direction - collaboration with users. The building blocks of digital marketing are undergoing metamorphoses that continue to this day.

Advertising Campaign

Social media is emerging, and the people there are a contingent of potential customers. Businesses quickly orient themselves in these situations and explore new ways of advertising - paid and organic. When a digital marketing specialist hears the word "Advertising Campaign" he immediately thinks of a few things - product, target audience, budget / expense, result and optimization.

Optimization and design

Attracting targeted traffic to a particular website, whether it is an online magazine, information site or personal blog, should be supported by a well-optimized content and intriguing design. This applies not only to landing pages, but also to all other product and information pages. Anyway, who would want to fall into the following situation:

Traffic to your site

You run a successful advertising campaign, the traffic to your site increases, but it is slow and hard to navigate, the users do not support our site. As a result, the advertising campaign is completely ineffective, our expenses are not justified and we miss the opportunity for new sales.

Targeting and retargeting

With the development of technologies, various instruments appear for collecting exhaustive information for the needy, which helps us to segment them according to their tastes and interests. "Biscuits" I can understand more about the behavior of our visitors. This online information consists of data on browsing sites, searches performed, recent ads, etc.When retargeting, we use the information we already have gathered about our tastes and needs. A celta is to mention our potential needs for our proposed services.

When targeting and advertising, your goal is one - to meet the need of a particular contingent of a particular product or service. Therefore, let the style of the character be individual, let the message be personal. So your offer has a better chance to be considered and bring new customers.

Think hard!

In our time it is almost inconceivable that you are not online! How else would a person from another city understand that you have a business, that you have a production of a certain type of products or you offer services? Word-of-mouth advertising is really useful, but often not enough. So think hard, plan your online marketing strategy and come up with a long-term action plan. Start by building a corporate website, optimizing it, compiling a campaign mailbox, sharing on social media. Thus, the positive results will surely not slow down!

Digital marketing is not just Facebook, LineOA or Google Ads..

Digital Marketing Transformation How do you do it? Take a look at the framework and the perspective I (Dr. Toy) have tried and done for MVP customers.

.

Digital marketing It may not be new to Thai people anymore! But it is still a matter of entrepreneurs. Or many businesses still do not do it right !!!

.

Many organizations or marketers Doing digitally, only creating Facebook, doing Google Ads or LineOA, while everything Still doing like everyday life By just rocking activities Or some content into the online platform only!

.

Digital marketing What is the real thing?

It is… planning, execution, control and evaluation of all-round digital marketing.

To do that, the organization must have Transformation From traditional marketing To really digital marketing, there are 5 areas that need to be changed and transformed into a new direction.

.

.

5 Elements to Consider in Digital Marketing

.

.

"Customer"

Tips: Change from waiting for customers. Towards customer path design

.Many organizations or marketers Keep it simple and traditional. By using an existing channel And distribute their own products or services through various channels And publicize both Offline and Online advertisements by posting online advertisements and then saying that we have already done digital marketing Which is not! What is really important and must be done Creating a Customer Journey or Customer Funnel from the first step of the customer journey, perception, product selection. Purchase of Products Buybacks and Referrals (Advocacy)

.Organizations or digital marketers The path must be designed for each point. Strengthen brand awareness in each corridor To bring customers to me as close to a brand or organization as possible

.Like using Facebook to generate interest Generate reach from target customers, evolving people on Facebook Page into customers. And sent to generate sales on the website And after-sales service with LineOA for Re-marketing while using Google Ads to trap customers with problems. And there is a search (Search) Keywords that match the products and services that the organization distributes. Doing so is both a mass accumulation as well as a customer. And not a customer yet (But it could be customers in the future) to build a customer portfolio to grow, wait for the right province to generate revenue and profits.

"Competition"

Tips: Switch from competing with products and services to creating a platform.

Digital Marketing Who has a powerful and valuable platform? You can generate income or profit at any time. Google built a Google Search Engine and it is invaluable for people around the world. It satisfies human needs and curiosity. To find things To fill life through Google Search Engine, and that makes it a powerful and valuable platform, Google Search Engine can generate revenue by converting human traffic to selling advertising to businesses in Google Ads or leading Towards customer behavior research To lead to the creation of good things for society, such as the search for the word flu in America. Corresponds to the amount of flu spread in the United States. That is the mechanism that leads to the Data Analytics for government organizations in disease control. Including planning, production and distribution of drugs throughout the country For small businesses? What is our platform? Many people think that having a Facebook Page is enough, but it's important that you have a website. Because you really own it You can collect customer behavior data from which channels, characteristics and how you use them. With this information, your organization or marketers can lead to effective digital marketing analysis and planning, for example, if you find that a large number of people using your website are 20-30 and they are from Pantip forums. More than 90% Insights like this make it easy for marketers to decide on a marketing plan.

"Data"

Tips: Change information to products.

Data happens every second And it indicates behaviors such as the GPS Track of the Google map system to know which route traffic, traffic jam, or move well. Just catch the GPS signal from all the mobile phones in the aforementioned route at that time, vice versa. Considering the user behavior angle, Mr. A likes to walk to a department store in Sukhumvit every Saturday. Like going to the temple every Sunday, Monday - Friday, walking into the famous coffee shop area. Friday evening, I like to walk at Siam Paragon. This type of information is an insight that marketers can use to plan their marketing effectively. Easier than sitting and guessing how to sell things to a salaryman like Mr. A. Information in the digital age is an asset, take note. Any business that has a lot of information and makes decisions that can make a business matter - almost all of those businesses like Amazon, Facebook, Google, or Microsoft.

"Innovation"

Tips: Create the right innovation, experiment and then Scaling Up.

Innovation man Steve Jobs once said, “Innovation distinguishes between a leader and a follower.” Innovation distinguishes between a leader and a follower. Anyone who has innovation will lead the world market. In Steve's era, no one dares to say that Apple is not advanced. Apple's product launches are full of digital age innovations, competition, or traditional methods. Traditional products and services are difficult to exist. Have died from Or a dead end The best solution is to adopt Design Thinking and design new innovations through useful ideas and answer customer problems. Prototype creation of products and services should be done quickly. Low cost, and yes, it answers the problem of people who will buy If it works, it will gradually expand into the production of products and services seriously into the market. In order to hurt yourself or be less at risk There is one very interesting business abroad. It is an innovation that responds to the problems of two groups of people, namely group 1 who raise dogs. During business days Or urgent work that can not take care of the dog The heart was really broken with the second group that moved from another city. Or there is no space or convenience to keep dogs, but they love dogs. And want to play with them. Love Sharing business arose for people who care and today it is inconvenient to take care of sharing their beloved dogs with people who want to spend their free time with the cuteness of their pets. Just this income was born. Answer the problem of two groups of people Business owners like Love Sharing earn from monthly subscription fees that owners and members who want to spend time with their dogs pay 1-3 USD per month. This is an innovation. And start doing small Do not need a lot of capital But when it works, it has expanded into a real business that has millions of dollars.

"Value"

Tips: Check the value that is presented to the customer. Will the customer want and are ready to pay?

Many organizations or marketers say that my products and services are great, valuable, and can they be sold? The answer is yes, some cannot sell. Can not sell at all. That's because you produce products and services for you. Not for customers or people who are ready to pay you. Creating valuable products and services is creating products and services people want and don't pay for it. Value is not for you, but for your customers. Many organizations and marketers Forgetting to talk to customers Forget about doing User Research seriously, looking to be real and understand customer behavior as much as possible. To know exactly what the customer's Pain Point is and create value-added for products and services to answer his or her problems. Even in the digital age, user research is much easier than before. You just track customer behavior in using the online system. Using the phone in daily life Websites they love to visit Using time for various websites All of them help you understand them better and design their real value. If your products and services are really valuable, they will trigger a lot of behavior. Especially investing both money and time to meet their needs. Think about the game ROV that Thai teenagers. Or working people, how much money and time have gone While adults say they play worthless games But they see the game as valuable, and it responds to the most Emotion because Customer Job-to-be-done. Each person or group of people is different.

Dr. Toy

#DrToy Business Spoilers

Management of MVP Consultant Company Limited