9 digital marketing methods that will transform your store and your business

"Digital Marketing" is a type of marketing for a variety of products and services that uses digital technologies. This type of marketing often takes place on the Internet. People who work in this field are always looking for ways to increase their website traffic and sales of their products. There are many ways to do this. In this article, we will introduce you to the concept of digital marketing, its importance and its different types. Finally, you can improve your business marketing strategy by knowing the different methods of this type of marketing and applying them.

Hide table of contents of this post

1. What is digital marketing?

2. The importance of digital marketing

3. 1. Search Engine Optimization

4. 2. Search engine marketing and click-through ads

5. 3. Social media marketing

6. 4. Content Marketing

7. 5. Paid Marketing

8. 6. Effective marketing

9. 7. Email Marketing

10. 8. Viral marketing

11. 9. Mobile advertising

12. Offline digital marketing

13. The last word

What is digital marketing?

Many people can not provide a complete and complete definition of the term digital marketing. This term is not as complicated and ambiguous as it seems. In fact, any kind of marketing to sell products and services through electronic devices is called digital marketing.

Digital marketing is not a new profession. This field began to take shape with the introduction of electronic devices into people's lives. Most people think that this type of marketing is limited to content marketing and social media. If these are only part of digital marketing and do not cover all sub-sectors of this field.

Digital marketing is done offline and online. At the end of this article, we will cover offline marketing methods, but in most cases we will focus on the types of online marketing because online marketing is a broad part of digital marketing. If you want to achieve extremely high returns in your business, you need to consider both offline and online methods.

The importance of digital marketing

The connection between humans and electronic devices is increasing day by day. In fact, in some countries, users spend more than 11 hours a day interacting with electronic devices. In the near future, the use of these devices will play a role in all daily human activities. Hence, the importance and impact of digital marketing is increasing day by day. Ignoring this will make it almost impossible for you to attract more customers, and as a result, your business will lag behind other competitors. In the following, we will introduce the types of digital marketing. You can choose the best digital marketing methods according to your industry, business and customers and use these methods to grow and develop your business.

1. Search engine optimization

"Search Engine Optimization" or "SEO" refers to the process of increasing the number of visits to your website through free and organic search engines. In organic search, your generated content is displayed on the Search Engine Results Page or SERP at no cost to users. When a user enters the keywords they want in search engines such as Google or Bing, the results associated with those words appear in the SERP.

Each user will see unique results, depending on the keywords used, their location and search history. Organic results are usually displayed as a list and ranked using a search engine algorithm. Algorithms change as the user changes the search pattern, their interaction with the Internet content, and the selection of each of the results. The higher your content ranks in a SERP, the more traffic will be directed to your site. This also increases the likelihood of increasing passive visitors and active customers.

There are several factors involved in search engine optimization that can be divided into "internal SEO" (On-Page SEO) and "external SEO" (Off-Page SEO). Internal SEO refers to the actions that are taken to improve SEO within a website. On the other hand, the actions and communications that take place outside the website space in order to grow SEO are called external SEO.

As search engine algorithms change, so do the requirements for better SEO. These changes are made to adapt the results to the needs of the user. With this in mind, it should be remembered that the purpose of SEO is not to build a website by ranking first in the results, but the ultimate goal is to create the best possible website for the users you want. If you are always in the top SEO ranks, your website visibility and traffic will increase. This will make your business thrive faster.

2. Search engine marketing and click-through ads

"Search Engine Marketing" or "SEM" covers one of the most overlooked issues in SEO, which is the purchase of dedicated traffic from search engines. Using SEM, you can buy space in the SERP of users for website advertising. The most common non-free search platforms are Google AdWords and Bing Ads. In this method, the marketer has to pay a predetermined amount to the search engines. This will display the ads the marketer is looking for in different parts of the SERP resulting from the search for specific keywords or specific phrases.

One type of SEM is "Pay-Per-Click Advertising" or "PPC". In this way, search engines receive certain amounts for each click on a company's ads. Recently, the PPC method has been implemented on various social networking platforms such as Instagram. In this way, the ads are displayed as advertisements for the target audience of the company. This system is a great example of combining different digital marketing methods and applying them to achieve a complete marketing strategy. Here, for example, SEM overlaps with social media marketing.

3. Social media marketing

In today's digital world, social networks play an important role in the marketing of various businesses and their importance in creating a proper marketing strategy is not hidden from anyone. However, the key to using social media properly is to know enough about the inputs and outputs of marketing in this way. "Social Media Marketing" exposes your products and services to more and more users and allows you to communicate closely with customers. In this way of interaction, you can receive valuable feedback from your customers and use the information obtained to improve the quality of services and products as well as how they are delivered.

All actions taken to increase traffic or business exchanges on social networks fall within the realm of social media marketing. To take advantage of this type of marketing, you can increase your business activities on platforms such as Facebook, Twitter, YouTube or LinkedIn. Using social media marketing and producing quality content will increase the growth and success of your business. Most companies are very interested in using social media marketing, but those with a "Business to Consumer" or "B2C" business model make the most of it. Companies with a B2C business model deliver their products or services to the end customer or target without any intermediaries.

One of the key points in social media marketing is paying attention to the topics that users are discussing. You need to listen to your audience, participate in discussions, and use social media marketing to evaluate the attractiveness of each article based on the number of likes and shares. Content sharing is very important because it is a kind of free advertisement for your business. Therefore, produce content that has a high share rate.

4. Content marketing

"Content Marketing" is a way in which you can generate more sales by producing quality content for your users. The desired content can be created on any Internet platform. Examples of content marketing include posting messages on Twitter, uploading videos to YouTube, and writing content on the Web. This method is very effective because it integrates your content with other methods such as SEO marketing and social networks, and as a result, increases productivity.

There are a few things to keep in mind when it comes to content marketing. Be sure to consider your end users before producing content. To do this, you need to identify the type of audience and their interests. This will determine the scope of your chosen topics. In addition, consider the language and idioms used by your audience when searching online. Using this information and using the right keywords will improve your SEO.

Note that you must share your product content across all social media platforms. This will maximize the amount of visits and feedback. Content marketing is an ongoing activity. This method does not have a direct relationship with sales, but its main purpose is to interact and educate customers in order to build trust, recognition and brand value. Avoid producing irrelevant and unnecessary content. Look for content that engages users on a regular basis. You can improve the SEO of your website by creating quality content related to your business. Using content from other blogs and creating "backlinks" is also a good way to increase site traffic.

5. Paid marketing

Affiliate marketing, or sales collaboration, is a method in which a customer is paid for each customer they attract. This type of marketing is like hiring an employee to sell a company's products or services and paying a commission for each sale. In commission marketing, money is paid only for the sales made and no advance payment is given to the advertiser. Many bloggers or online sales websites use this type of marketing.

The important thing about payroll marketing is that you have to set clear rules and regulations between the parties before attracting people. Sellers represent your brand and should always bring your brand slogan to the ears of customers. Therefore, provide specific words that you want sellers to use. In addition, you must provide a work contract for people interested in selling.

6. Effective marketing

One of the newest digital marketing methods is "Influencer Marketing". In this method, celebrities or people with a lot of followers in virtual networks are used to attract more users and improve product sales. Effective marketing is very popular in virtual network channels (Instagram, Telegram, etc.). For example, different companies hire popular Instagram users and ask them to promote certain products or services by sending a few pictures.

In some cases, companies hand over control of their cyber accounts to influential people for a certain period of time (usually one day). These people attract users to your channels on social networks. As a result, the number of new followers and channel visits increases. Note that you should always do enough research before choosing an influential person and starting a collaboration. You can use Google Analytics to make sure the number of followers of the person in question is correct and that their user accounts are not fake.

7. Email marketing

"Email Marketing", information such as the introduction of products, services and recent changes in each of them, is sent to subscribers by email at specified intervals. This method, unlike other digital marketing methods, is based on creating a special relationship between the customer and the company. Sending up-to-date emails will provide value to customers and increase their trust and loyalty to the brand.

The best results in email marketing are achieved when you attract your subscribers not by paying but by producing relevant content and building brand trust. This marketing method plays an important role in increasing sales of products and services because users who fill out email subscription forms are more likely to be your active customers.

8. Viral marketing

"Viral marketing" is a method that uses the production of attractive, humorous or even bizarre content to increase content sharing and attract more visitors. Viral marketing significantly increases website traffic in a short period of time. This method is very difficult to do but it is worth trying. Companies with a B2C business model are most interested in this type of marketing. These companies can attract a lot of visitors by using their social network accounts on different platforms.

9. Mobile advertising

All methods of digital advertising can be implemented on mobile phones. However, some marketing methods that work on mobile phones are not compatible with the above methods. For example, "SMS Advertising" is a method used for local marketing. By providing SMS services, you can enable the possibility of receiving special offers, discount coupons and new company news for your customers.

Offline digital marketing

It is important to know that digital marketing strategies are not limited to the Internet. To achieve your goals, you need to consider some offline marketing methods along with online methods. In advanced offline marketing, electronic devices can be used to improve the user experience. For example, some restaurants use smart tablets to take orders from their customers. Radio marketing, TV marketing and mobile marketing are all in the category of offline digital marketing.

The last word

In this article, we tried to introduce you to different types of digital marketing. Learning how to properly implement digital marketing techniques will make your business more visible and improve the way you interact with your customers. These achievements are the ultimate goals of all digital marketing methods. You can move towards the development and advancement of your brand by creating a suitable experience for end users and according to your goals. Applying quality marketing methods will satisfy you and your customer.

Using online marketing methods is not the only way to achieve success. However, today's lifestyle has led marketers to accept the importance of online marketing. Keep in mind that improving SEO is one of the main ways to increase your website traffic.

Utilizing marketing by producing quality content along with the best SEO methods and sharing content on social media can get you closer to your goals with high speed. Lastly, keep in mind that you should use social media as a tool to monitor customer feedback. Evaluate the attractiveness of your generated content through the likes and shares of others, and use this information to tailor the future content of your website to greater success.